Stop Letting Website Visitors Leave Without Becoming a Lead
Instant Exteriors Estimator
The Way People Shop Has Changed
AI and social media have trained consumers to expect answers immediately.
They don’t want to:
Fill out a form
Build a 5-star review and referral machine
3 Steps Homeowners Get Pricing In Seconds
Delivered straight to your inbox, built-in standalone CRM, or the CRM of your choice.
Watch Our Demo Video
Know What You’re Walking Into
Go beyond standard contact info with the answers to qualifying questions…
The neighborhood the project is in
Materials, options, and finishes
Much warmer conversations
Fewer appointment no-shows
Better-qualified leads
Speed to lead
Today’s Missed Lead, Could Be Your Competitor’s Sale Tomorrow
You’ve already done the hard part of getting their attention. Now give them a reason to take the next step.
Add-ons
Additional Service
$25/ mo billed monthly
Simple website set-up
$99 One time Payment
CRM Integration
$299 One time Payment
No contracts • 30-Day free trial • No credit card up front • Set up in 5 minutes
You set custom pricing & branding
Integrates with any CRM
Multiple exterior services
No usage fees – Unlimited users
Has a simple built-in CRM
Works for you 24/7 and on weekends
Simple and effective follow-up automations
Works anywhere – no coding required
Reporting, tracking & insights
Not Chained to Just Your Website
Digital
Paid Ads
AI Search / AI Overviews
Landing Pages
Videos
Email Blasts
Truck Wraps
Door Hangers
Biz Cards
Billboards
Email Blasts
Yard Signs
Direct Mail
Sales
Door Knocking
Phone Calls
Emails
Text Message
In-Person Events
Referrals
NEVER Start From Scratch Again
Keep your existing CRM
Use the built-in system or connect Roofing REV Instant Exteriors Estimator to the software you already use.
Switching CRMs later? JobNimbus today, ServiceTitan tomorrow? Just update the simple connection.
No rebuilding. No ugly divorce. No software lock-in.
FAQs
How Much Should Roofing Marketing & SEO Cost?
The SBA suggests spending 7–8% of your revenue on marketing. But in competitive roofing markets, the best-performing contractors often spend 10–12%—because they know what consistent visibility and calls are worth.
This budget includes everything a roofing business needs—SEO, AiSEO, Google Ads, Local Service Ads, social media, Meta Ads, branding, website, website updates, print materials, marketing and tracking software, automations, AI, link building, CRM, etc.
How Much Should My Google or Facebook Ads Budget Be?
The minimum Google Ad spend should be $40/day per location per platform. If you have one office address and you are advertising on Google Ads, your minimum ad budget should be $1,200 per month.
If you are also advertising on Local Service Ads (LSAs), that’s another $1,200 per month. Your new Google ad spend budget would be at least $2,400 per month ($80/day) across both platforms.
Now, if you start running Facebook Ads, you guest it, you’ll need another $1,200 minimum per month. Bringing your new paid ad budget to $3,600/mo since you are advertising on three platforms.
Why Clients Love Working With Us
- We only work with growth-minded roofing companies who are serious about scaling—not just staying busy.
- When you partner with us, you own your market territory. No competing clients in your area. Period.
- We cap onboarding at 5 new clients per month to ensure you get our full focus, support, and results.
- No hidden fees. No nickel-and-diming. Just clear, strategic pricing built to drive ROI—not pad our pockets.
- Every month, you get a Goal Report showing your ROI, lead cost, cost per customer, and how you’re trending toward ideal gross and net profit margins.
- We’ll never ask you to be the cheapest roofer in town—because you shouldn’t have to race to the bottom to win.
- Our targeting strategy helps filter out tire-kickers, so you spend less time chasing and more time closing.
Roofr Instant Estimator
- Add-on to plan
- Services: Roofing
- Best Fit:Roofing companies wanting instant online estimates within Roofr’s broader roofing workflow.
RoofingREV™ Instant Exteriors Estimator
- Services: Roofing, fence, deck, turf, exterior cleaning and lighting
- Best Fit:Exterior and multi-service contractors wanting one platform for website and onsite estimates, assessment forms, and either a built-in CRM or integration with their existing CRM.
Roofle RoofQuote PRO®
- Initial setup
- Services: Roofing
- Best Fit:Roofing companies wanting a complete sales platform covering online quotes, financing, proposals, measurements and material ordering.
Instant Roofer
- Per office
- Services: Roofing
- Best Fit:Roofing companies wanting instant website estimates, roof measurements, CRM tools, quote generation, scheduling and project media in one bundle.
BidHawk
- Services: Roofing
- Best Fit:Roofing companies wanting a focused website estimator with built-in lead tracking and webhook delivery.
QuoteIQ InstaQuote
- Services: Multiple trades
- Best Fit:Multi-trade home-service companies wanting customer self-quoting and self-scheduling inside a broader CRM.
Visual Fence Pro
- Services: Fence
- Best Fit:Fence contractors wanting satellite estimating, website lead capture and business-management features.