Leads for Under $93 in Highly Competitive Area

12-Month Google Ads Case Study for a Roofing Company in West Palm Beach, FL

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$3,000 Monthly Ad Budget

  • Successfully generated a strong lead volume in a competitive market
  • Improved cost-per-lead consistently month-over-month
  • Excellent cost control with high return on investment

$92.76

Average Cost Per Lead

37

Leads Per Month

231

Clicks Per Month

$6.50

Average Cost-Per-Click

16%

Conversion Rate

Screenshot of Florida pay-per-click campaign results for roofing professionals

Strategy

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Single Keyword Ad Groups

Highly targeted ads and landing pages to boost ad relevance and quality scores.

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Local Area Targeting

Target local roofing leads in Martin, St. Lucie, and West Palm Beach, Florida.