Roofing Marketing Success Stories
Online Marketing, SEO, & Website Strategies, Execution, & Results
240+ Businesses Marketed
Roofing Marketing Success Stories
Online Marketing, SEO, & Website Strategies, Execution, & Results
Elevated Roofing - From $673K to $2.5M
Roofing Marketing and SEO Case Study
4X
increase in revenue
56%
increase in leads
81%
increase in targeted traffic
“The combination of things that I was doing before and what Roofing REV Marketing has brought to the table has generated a ton of leads for us. There’s no way we would have gotten that many leads. The website and the social posting and everything – it has all come together now. Everybody says, 'Hey, I see you everywhere.' So it works. We did $673,000 worth of gross revenue in the first year. The second year, we got up to $1.2 million. Last year we ended up getting $2.5 million. This year our goal with you, bare minimum, is $4 million. On the high hopes of being closer to $5M. You guys have done a great job in helping us grow, and I really appreciate the ability to have those little pow-wows about where we want to go. I highly recommend Roofing REV as long as you’re not in my area haha.”
High-Value Roofing Leads for Under $23
18-Month Google Ads Case Study for a Roofing Company in Norwhich, CT
$2,000 Monthly Ad Budget
- Successfully generated consistent leads at a low cost for maximum ROI
- Helped grow this roofing business by providing the high-value leads they wanted
$22.73
Average Cost Per Lead
42
Phone Calls Per Month
46
Form Fills Per Month
15,000
Average Ad Impressions
0.93%
Click-Through Rate
Strategy
Search Ads
Select the right keywords, target the right audience, set a budget, and optimize campaigns for maximum performance
Targeting
- Local individuals interested in home improvement
- Custom audience aged 35–65+
- Top 41% income class
Landing Page Optimization
Direct ad traffic to dedicated landing pages for better conversions
Leads for Under $93 in Highly Competitive Area
12-Month Google Ads Case Study for a Roofing Company in West Palm Beach, FL
$3,000 Monthly Ad Budget
- Successfully generated a strong lead volume in a competitive market
- Improved cost-per-lead consistently month-over-month
- Excellent cost control with high return on investment
$92.76
Average Cost Per Lead
37
Leads Per Month
231
Clicks Per Month
$6.50
Average Cost-Per-Click
16%
Conversion Rate
Strategy
Single Keyword Ad Groups
Highly targeted ads and landing pages to boost ad relevance and quality scores.
Local Area Targeting
Target local roofing leads in Martin, St. Lucie, and West Palm Beach, Florida.
From 0 to 65/mo - Organic Lead Growth
24-Month SEO Case Study for a Residential Roofer in Atlanta, GA
Results
- The campaign led to significant growth in organic visibility
- Optimized content helped improve both the user experience and search engine rankings
- Service page development supported better targeting for high-intent local search terms
65 Leads
Grew from 0 to 65 per month
#1
Ranking on Google
Strategy
Landing Pages
Create and expand dedicated service pages targeting local roofing services
Optimization
Optimize home page by improving the structure, on-page copy, and metadata
Align Intent
Focus on aligning content with search intent and roofing-specific queries
Fast SEO Growth - 200% Increase in Leads
4-Month SEO Case Study for a Commercial Roofer in Seattle, WA
Results
- This strategy successfully led to significant growth in local online visibility and leads
- Major keyword position gains across their three local markets got them ranking on the map
- Targeted content development brought them the right type of opportunities that they can actually service
+200%
Increase in Quality Leads
+15.4%
Increase in Organic Users
+7.4%
Increase in Sessions
+9.6%
Increase in Engaged Sessions
Strategy
On-Site Improvements
Utilize targeted content and technical updates to improve on-page SEO
Google Business Profile
Enhance local SEO to move them into the top 3 map pack
Keyword Tracking
Track keywords and content updates in multiple service areas (Bellevue, Kent, and Seattle)
Big Wins That Begin with One Strategy Session
Carm and his team are great!! They have helped turn our marketing around. His team knows the roofing industry very well and has helped us level up our business. Thank you for everything Carm!!!
Carm, Chris and Kim have been so amazing to work with. They are ready and available to answer any and all questions we have. The knowledge and expertise each one of them have has taken any worry or doubt away. The prompt and efficient work mentality was exactly what we were looking for in a company and they delivered it with such grace. Thanks Roofing Revenue Marketing!
Winning Roofing Companies Have a Plan
Our 68-point Ultimate Roofing Marketing Checklist lays out exactly how top roofing companies fill their calendars and outrank competitors.
The Ultimate Resource Center for Roofers
Top 5 Roofing Keywords You Must Rank for to Dominate Locally
In the world of roofing marketing and SEO, not all keywords are created equal. If you’re running a roofing business and you’re not ranking for the right keywords, it’s like being a superhero without your uniform – plenty of power, but no one will ever know about it!...
Roofing Companies: Stop Competitors from Cheating on Google Maps
Cheating competitors on Google Maps with fake or misleading Google Business Profiles (GBP aka GMB) are becoming a serious problem for roofing businesses trying to grow in their local markets. Some competitors on Google Maps are gaming the system—using fake addresses,...
2025 Roofing Industry Trends: Super Strategies for an Epic Year
The roofing industry is no stranger to trends and 2025 policies are bringing a new wave of challenges and opportunities. Whether it’s navigating tax cuts, dodging tariff hikes, or recruiting the next generation of roofing heroes, staying informed is your superpower....
The Steps to Becoming Superpowered
01
Quick Intro Call
A 15-minute discovery call to discuss your challenges, pain points, and goals. If we’re a good fit, we’ll move forward. If not, we’ll point you in the right direction.
02
Strategy Session & Proposal
A one-hour video call to review our research and outline strategies. We’ll cover our process, pricing, and expectations while answering all your questions.
03
Onboarding
A meeting to complete the paperwork, meet your team, and provide key details. We’ll confirm goals, align expectations, and outline deliverables for a clear path forward.
04
The Kickoff
We’ll dive into your custom marketing and SEO strategy. Optimizing your online presence will lay the foundation for success and align every detail with your goals.
It’s Time to FLEX Our Superpowers
It all starts with scheduling an intro call. From there, you’ll generate high-quality leads and boost profits as we help you dominate your local service area — and beyond.