How to Set Up Google for Roofing Business (Step-by-Step)

If you haven’t learned how to set up Google for your roofing business, your company won’t show up when customers search things like “roof repair near me” — and you’re missing the easiest way to get calls without paying for leads. In fact, about 60% of all Google search clicks and calls go to the local map pack.

Google Business Profile (GBP) is the digital front door to your roofing business. When it’s set up properly, it builds trust, ranks you higher in Maps and local searches, and helps convert potential customers into booked roofing jobs.

Here’s how to get your profile live — and optimized — the right way.

Step 1: Go to Google Business Profile

To get started, just go to business.google.com or type “Google Business Profile” into Google.

Click Get Started, then enter your business name as it appears on your LLC or DBA. Having the word Roofing in there is HUGE.

• If it already exists, you’ll be prompted to claim it. (That’s a different process — message us if you need help with that.)
• If it doesn’t exist, continue setting it up from scratch. That’s what we’re walking you through today.

Step 2: Choose the Right Business Type

This part trips up a lot of roofing contractors. Google will ask if you’re a storefront or a service area business.

Here’s how to decide and why this matters: Google’s verification steps and how your business appears in search will depend on what you choose here.

Please note that mailing centers and P.O. Boxes are not accepted. Regius and other virtual office spaces are also not accepted unless you have it staffed so customers can visit, and you have the proper signage. Google caught onto this years ago, and their video verification process will sniff this out and suspend you (if not immediately, then very soon).

Choose Service Area Business if:

• You want to hide your address from the public.
• You don’t have a physical office that customers can walk into
• You serve customers at their property only, not at yours

Choose Local Storefront if:

• You have a dedicated office or showroom
• There’s signage with your company name on it at the location
• Customers can visit you during business hours

PRO TIP: If you are adding a physical address for your storefront, make sure to include the suite number if there is one. Make sure that the address is exactly like the mailing address from the post office, license, LLC, etc. Then, make sure it is exactly the same on your website, social media, and everywhere else.

Step 3: Choose The Right Category

Choose ‘Roofing Contractors’ as your primary business category.

• If you do windows, siding, or gutters as an individual service as well, you can choose those as secondary or additional categories.
• If you only do those services as add-ons or upgrades to the roofing project, then add them as a service item under the roofing contractors category.

PRO TIP: Don’t choose a general contractor or anything like that; it will confuse Google and lower your position.

Step 4: Fill Out Your Profile Completely

An incomplete profile won’t rank well and won’t convert the roofing jobs you want. The more info you provide, the more trust you build — with Google and with potential customers.

Here’s what to add:

• Real photos: your crew, your branded trucks, your roofing projects — no stock images
• Add your roofing services: roof repair, roof replacement, metal roofing, residential roofing, commercial roofing, etc.
• A working phone number: we use a call tracking number to track all of our sources. If you have call tracking set up, add it now, or it might trigger a reverification later.
• Website URL: Most likely, you are not a franchise, so you don’t need to link to your area page. So, just linking to your domain (aka homepage) is fine. Always copy and paste your actual website URL to avoid errors.
• Accurate business hours, especially if you offer emergency services or will be running Google Local Service Ads.
• All cities, counties, and zip codes in your service area. You can add up to 20, but keep your radius pretty tight, maybe 10-20 miles from your address. It really all depends on the city size and competition.

Step 5: Complete Google’s Video Verification

To verify your listing, Google will ask you to record a short video showing that your business is real and operating at the listed location or in the provided service area. They may let you choose a phone or email verification, but 99.9% of the time, they will require a double verification and make you do a video regardless.

The fastest route to get verified is to just opt for the video verification method from the beginning.

You’ll want to prepare the necessary materials for video verification before you start the process. Basically, they are looking for a way to connect your address or area to your business.

Service Area Verification:

• Show cross street signs
• Branding on business equipment like a work truck
• Address on your business cards or business registration
• If you have a different company name, you’ll need to prove your DBA (doing business as) name to connect it to your address or service area.

Local Storefront Verification:

• Show the nearby cross street signs
• Your company sign – something more permanent on the building, mailbox, door, directory, or in front.
• You unlocking the office door with a key and providing a quick of your workspace. The office should have a human working there to prove customers can walk in during business hours. Just make sure you don’t capture their face, even in a reflection, because you’ll automatically be denied due to this.
• If you have a different company name, you’ll need to prove your DBA (doing business as) name to connect it to your address or service area.

This step helps Google confirm the legitimacy of local businesses. Even if you’re running things from your home, you can still get verified — just make sure it’s clearly branded and set up for business.

Step 6: Start Collecting Reviews (Today)

This is where things really start to move.

Once your listing is live, start asking customers to leave a Google review. Not once in a while — every single job. Having them include pictures will be even better!

Why reviews matter:

• They help you rank higher in the Google Maps 3-pack
• They make you look trustworthy at a glance to people AND Google
• Reviews have a 90% impact on whether a customer calls you… or your competitor.

How to get more reviews:

• Text your customers a direct link to your roofing Google Business Profile
• Add a QR code to your invoices, job completion paperwork, or happy customer sign when you take a picture of a homeowner in front of their house.
• Ask for the review on-site, right after the roof job is done

Don’t worry if one review isn’t 5 stars. A mix of real feedback actually builds more credibility than a perfect (but suspicious) score.

Recap: Why Your Google Business Profile Matters

Here’s what a fully optimized Google Business Profile does for roofers:

✅ Gets your company in front of local homeowners and business owners when they search
✅ Shows off your reviews, photos, and trust signals instantly
✅ Brings in free, high-intent leads — without paying for ads or lead generator companies

And when it’s missing or set up wrong?

❌ You’re invisible in Google Maps
❌ You lose jobs to lesser-quality competitors
❌ You end up overpaying for leads you could’ve gotten for free

Want to Show Up First in Your Local Market?

Most roofing businesses aren’t setting up their Google right. That’s your advantage.

We’ve helped roofers across the country claim the top Google Maps spots, generate high-quality phone calls, and stop relying on expensive third-party lead services.

We’ll make sure it’s not just set up, but set up to win. Schedule a complimentary one-on-one session with me and start winning.