Top 5 Roofing Keywords You Must Rank for to Dominate Locally

In the world of roofing marketing and SEO, not all keywords are created equal. If you’re running a roofing business and you’re not ranking for the right keywords, it’s like being a superhero without your uniform – plenty of power, but no one will ever know about it!

But don’t worry! We’re here to help you fly high in the search rankings. Today, we’re revealing the top roofing keywords you absolutely need to be ranking for and how to use them properly on your website to maximize your online visibility. Including the Google Map Pack!

What Are the Top 5 Roofing Keywords You Should Be Ranking For?

These five roofing keywords are the mightiest, and every roofing business should fight to rank for them in each of the cities you service. The plus sign (+) next to the amount of monthly searches is because those are what we call “root keywords.” The longer-tail variations or keyphrases related to those terms are not included in the number of monthly searches because they are all considered their own keyword.

1. Roofing Company 135,000+ monthly searches
2. Roof Repair 49,500+ monthly searches
3. Roofing Contractor 40,500+ monthly searches
4. Residential Roofer 9,900+ monthly searches
5. Roof Replacement 8,100+ monthly searches

For example, the keyword “Roofing Company” gets 135K searches each month in the United States. “Roof Company” gets 49,500 of its own searches each month. “Best Roofing Company Near Me” gets 18,100 searches a month on its own. “Metal Roofing Company” gets 2,400, and so on.

Naturally, you will also rank for the variations of the root keywords that you are targeting, whether it was on purpose or not. This is our exact foundational keyword strategy, and we roll it out to all of our roofing clients (commercial clients are slightly different) because it gives you the best chance at ranking for your root keywords, their top variations, and the greatest keywords of all…”ROOFING” and “ROOF”!

It’s worth mentioning that these monthly search numbers will be a lot less when you add your city (Roof Repair in Stockton IL) or near me (Roof Repair Near Me which will automatically use your physical location) into the keywords. That’s okay, though, because that’s exactly what you want: to dominate your local market with the best keywords or phrases.

Anything outside your service area doesn’t help you.

Why Keywords Matter More Than Your New Truck Wrap

Roofing keywords are the foundation of your digital presence. They help potential customers find your business when they search for roofing services in your area. Without the right keywords, your website might be like a well-built roof with no shingles – solid, but not doing its job.

If you don’t do commercial roofing, don’t use the word commercial all over your website. It will just waste your sales team’s time, annoy the locals, and confuse Google – all negatively impacting your bottom line.

So, without further ado, here are the Top 5 Roofing Keywords that should be at the heart of your digital marketing and SEO strategy.

1. Roofing Company

This is your bread-and-butter keyword. Potential clients often search for a roofing company when they have a general roofing need but aren’t sure exactly what service they need such as a repair or full replacement. Including your service area is crucial to making this keyword work for you.

Examples of Use:

• “Looking for a reliable roofing company in [City, State]? We’ve got you covered!”
• “As the leading roofing company in [Service Area], we offer top-notch repairs and replacements.”
• URL = www.yourroofingbusiness.com/

PRO TIP: Use this keyword for your homepage. Combine it with your service area for maximum local SEO impact. Always include a trust section, why us, portfolio pieces, educational blogs, and a call-to-action.

2. Roof Repair

When the sky is falling (or at least the roof is leaking), homeowners search for “roof repair.” This keyword has a high intent – people are actively looking for someone to fix their problem, especially after a hail storm or strong winds.

Examples of Use:

• “Need roof repair in [City]? Our expert team can patch leaks and fix damage fast.”
• “Affordable and reliable roof repair services in [Service Area] – call us today!”
• URL = www.yourroofingbusiness.com/residential-roof-repair/

PRO TIP: We create a dedicated webpage for roof repair services. Include the average cost per square or sq. ft. in your service area, warning signs, the 30% repair/replace rule insurance companies use and that you have experience with the claims process, before & after pictures. This kind of content helps educate your audience while making the choice easier and more affordable.

3. Roofing Contractor

People search for “roofing contractor” when they’re looking for professional help from someone who knows what they’re doing. Highlighting your expertise and experience when using this keyword makes a big difference.

Examples of Use:

• “Searching for a reliable roofing contractor in [City]? Call us today!”
• “Our team of licensed roofing contractors in [Service Area] is ready to tackle your toughest projects.”
• URL = www.yourroofingbusiness.com/licensed-roofing-contractor/

PRO TIP: We create a licensing page around this keyword. Include your license(s), testimonials, certifications, awards, and project photos on your roofing contractor page to build trust and showcase your work.

4. Residential Roofer

For homeowners specifically seeking residential services, this keyword sets you apart from commercial roofers. Make it clear that you specialize in residential projects.

Examples of Use:

• “Your trusted residential roofer in [City, State] – quality roofing solutions tailored for homeowners.”
• “From minor repairs to full replacements, our residential roofers deliver top-notch service.”

PRO TIP: Include this keyword on ALL of your web pages, especially your services pages. We usually don’t give this keyword its own page, though.

5. Roof Replacement

Sometimes, the roof is too far gone, and it’s time for a complete overhaul. Ranking for “roof replacement” positions your business as the go-to solution when homeowners are ready to invest in a new roof they know they need.

Examples of Use:

• “Roof replacement experts in [City, State] – get a free inspection today!”
• “Not sure if you need a roof replacement or repair? Schedule an in-person inspection from the most trusted company in [Service Area].”
• URL = www.yourroofingbusiness.com/residential-roof-replacement/

PRO TIP: We create a service page all about roof replacements, average cost in your service area, comparing roof repair vs. replacement, completed replacement drone videos and before & after pictures. This kind of content helps educate your audience while boosting your SEO.

How to Incorporate Keywords Naturally

Use keywords in a conversational way. Think about how a customer would naturally phrase their query.

Avoid keyword stuffing. Instead, aim for a smooth, natural flow.

Place keywords in high-traffic spots: headings and subheads, within the first 100 words, meta descriptions, and image alt texts. Don’t link to another page using that page’s exact keyword.

Ready to Dominate the Search Rankings?

Want to make sure your roofing business gets found online? Download the exact MASTER KEYWORD LIST we use for all of our roofing clients. It tells you exactly which keyword to use on which web pages or your site and even what the URLs must be.

We also included a website SEO checklist, website conversion optimization checklist, Google Business Profile optimization checklist, and the TOTAL DOMINATION chart that our entire marketing strategy is based on.

When you download today, you will also get a FREE 1 ON 1 Lead Flow Acceleration Session for qualifying Roofing Businesses. To qualify, you must have done at least $500K in a revenue last year.

Stay heroic in your marketing – your roofing company deserves to be seen and chosen!