The roofing industry is no stranger to trends and 2025 policies are bringing a new wave of challenges and opportunities. Whether it’s navigating tax cuts, dodging tariff hikes, or recruiting the next generation of roofing heroes, staying informed is your superpower.
Here’s what you need to know to protect your business from villainous costs and leverage new opportunities like a true industry Avenger.
- Regulatory Reforms: Adapting to a Changing Compliance Landscape
- Tax Reform: Leveraging New Deductions & Savings
- Trade & Tariffs: Managing Material Costs & Supply Chain Risks
- Environmental Regulations: Preparing for Policy Shifts
- Labor & Immigration Policies: Addressing Workforce Shortages
- Business Growth Strategies in a Shifting Economy
1. 2025 Regulatory Reform
A true hero doesn’t fear reform. They lead it!
Changes
This 2025 trend affecting the roofing industry is about initiated regulatory freezes, halting new regulations pending review. This affects environmental standards and labor practices, potentially easing compliance burdens for contractors. Additionally, a national energy emergency declaration aims to expedite oil and gas drilling permits, which could influence material availability and costs.
Opportunities
- Lighter regulations may reduce administrative burdens, allowing for faster project approvals and fewer compliance costs.
- Potential for more infrastructure spending that could increase government contracts for roofing projects.
Actions to Take
- Keep up with industry updates from organizations like the National Roofing Contractors Association (NRCA).
- Align your business practices with new compliance changes (labor, safety, and environmental) to avoid unnecessary headaches.
- Position your business for federal contracts by monitoring new infrastructure and government project opportunities.
2. 2025 Tax Reform
A hero’s greatest power isn’t strength, it’s the ability to adapt.
Changes
This 2025 roofing industry trend is about looking to extend the Tax Cuts and Jobs Act of 2017, with proposals to lower the corporate tax rate from 21% to 18%. While this sounds great for roofing companies, the potential downside is an increase in national debt, which could impact long-term economic stability.
Opportunities
- Lower corporate tax rates could result in higher retained earnings.
- Possible extensions of business-friendly tax policies, such as bonus depreciation and Section 179 deductions, which allow businesses to write off equipment and vehicle purchases immediately.
Actions to Take
- Consult a tax professional to maximize deductions and tax credits available for your business.
- Invest in equipment and technology upgrades while tax incentives are in place.
- Consider restructuring your business (e.g., S-corp, LLC, or C-corp) to take full advantage of the new tax environment.
3. 2025 Trade & Tariffs
A true hero doesn’t wait for disaster—they see the risk, take control, and save the day before it strikes!
Changes
This trend facing the roofing industry has imposed a 25% tariff on imports from Canada and Mexico, effective March 4, 2025. This could significantly impact the cost of roofing materials like shingles, metal, and insulation.
Opportunities
- Higher tariffs on materials imported from Canada and Mexico could increase the costs of roofing materials like shingles, metal, and insulation.
Actions to Take
- Source domestically whenever possible to avoid tariff-related price spikes. Establish relationships with U.S.-based suppliers.
- Buy in bulk or lock in long-term contracts with suppliers to hedge against rising material costs.
- Explore alternative roofing materials that are not subject to tariffs.
- Consider prefabricated roofing solutions to reduce waste and optimize material use.
4. 2025 Environmental Regulations
A real hero doesn’t wait for power—they create their own.
Changes
Environmental policies are shifting in 2025, with a focus on deregulation to promote energy independence. This includes suspending certain environmental regulations to accelerate energy projects, which may lead to changes in environmental compliance requirements for contractors.
Opportunities
- Less restrictive environmental policies might lower costs for certain materials and processes.
- There may be an increase in oil-derived roofing products (e.g., asphalt shingles) due to relaxed drilling policies.
Actions to Take
- Continue promoting energy-efficient and eco-friendly roofing solutions as sustainability remains a priority for many consumers.
- Take advantage of rebates and incentives for installing cool roofs, solar-integrated roofing, or green roofing systems.
- Differentiate your company by marketing sustainable and energy-efficient roofing options, especially if competitors scale back on eco-friendly solutions.
5. 2025 Labor & Immigration Policies
Heroes don’t work alone—every legend is built by a team.
Changes
This trend of an aggressive stance on immigration, including plans for mass deportations and stricter border security, could exacerbate labor shortages in the roofing industry, which relies heavily on immigrant labor. Additionally, the rollback of Diversity, Equity, and Inclusion (DEI) initiatives may impact workplace dynamics and federal contracting opportunities for minority-owned businesses.
Opportunities
- Stricter immigration enforcement may reduce the available workforce, making it harder to find skilled labor.
- Labor costs may increase as contractors compete for a smaller labor pool.
Actions to Take
- Invest in workforce training through apprenticeship programs and partnerships with trade schools to develop skilled roofers.
- Increase automation and technology (e.g., drone inspections, AI-powered estimating software) to reduce labor needs.
- Improve employee retention with competitive wages, benefits, and career development opportunities.
- Explore H-2B visa programs and other legal immigration channels to bring in seasonal or full-time workers.
6. Business Growth Strategies in a Shifting Economy
Every great mission starts with a blueprint for victory!
Roofing companies can take advantage of these 2025 industry opportunities and mitigate or overcome the new trend challenges by…
Opportunities
- Expand Service Offerings: Diversify into maintenance, seal coatings, storm damage restoration, window, siding, gutters, or commercial roofing if residential demand slows.
- Strengthen Digital Marketing & Sales: Optimize your website, run targeted Google and Meta ads, increase content creation that your target audiences are actively looking for, improve your reputation, and invest in smart automation.
- Network & Partner Strategically: Align with builders, property managers, realtors, insurance agents, public adjusters, HOAs, general contractors, and restoration companies for referral business.
- Monitor Legislation & Engage in Advocacy: Support industry groups lobbying for business-friendly policies that help your roofing business.
Actions to Take
- Focus on running your roofing business and hire a marketing agency that ONLY markets roofers.
- Audit your current efforts with a 68-point marketing and SEO checklist across 8 channels that all the top roofing companies utilize to 3x to 10x their revenue and dominate their local service areas.
- Schedule a 1:1 roofing acceleration session with Roofing REV Marketing to get a FREE step-by-step blueprint of local dominance (valued at $1,800). It includes a full marketing audit, targeted keyword list, competitor analysis, ranking report, website review, conversion pathing, and more!
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