68-Point Roofing SEO Audit We Use for Real Results

If you are reading this, that means that you are a roofing business seeking an SEO audit for at least one of these three reasons: you’re not getting enough traffic, you have traffic but it’s not turning into quality leads or customers, or you simply want to double-check that the SEO expert you hired is actually delivering what they promised.

Whether you’re troubleshooting a traffic drought, lead quality issues, or holding your marketing partners accountable, this SEO audit will give you some of the answers you need. This is the exact SEO checklist we perform monthly for all of our roofing clients.

Ready to see how you score? Let’s dive in!

What Will An SEO Audit Do For My Roofing Business?

When was the last time you gave your roofing company’s online presence a real checkup? If your answer is somewhere between “uhhh…” and “never,” don’t sweat it — you’re not alone. But here’s the deal: if you’re not regularly auditing your SEO and website performance, you’re leaving roofing leads (and money!) on the table.

A SEO Audit is like a roof inspection — but for your website and online marketing. It’s a checklist you go through to see what’s working, what’s missing, and where you could improve to make way more money. It covers everything from website speed to search engine optimization (SEO) to your Google Business Profile (GBP) to:

1. Identify weak points
2. Uncover growth opportunities
3. Align SEO goals with business goals
4. Supercharge your sales team’s spirit
5. Build upon your strengths
6. Skyrocket ROI and long-term success

If you want to rank higher and convert better, you need this audit. In fact, I don’t think there is a single roofing company in the U.S. making over $10 million in revenue that doesn’t audit their SEO and marketing regularly.

How Did You Score?

Are you happy with the grade you got? Most roofing businesses are shocked. But that is okay, as long as you make the improvements and revise your marketing strategy with it.

If you are kinda lost on where to go from here or just prefer a Done-for-You model to fast track your success and maximize your budget, schedule a one-on-one lead acceleration strategy session with Carm Taglia, CEO of Roofing REV Marketing. He will provide you with an actual blueprint that roofers are calling an absolute game changer, or we can discuss the options for your budget and have us do it all for you!

Even if you don’t feel like we’re a good fit… you’ll walk away with a clear, custom blueprint.

The 4 Most Important SEO Pillars We Audit

1. Is Your Roofing Website Built to Convert?

You signed off on it. The website looks great… but is it secretly poisoning your ability to generate good-fit leads?

Your website isn’t just a digital brochure — it’s a 24/7 salesperson. A conversion-friendly site makes it easy for visitors to call you, trust you through real photos and reviews, and take action thanks to strong calls-to-action and lead magnets.

It should also load fast, work perfectly on mobile, and stand out with engaging visuals and offers that build confidence.

Some key notes:

• Top performers in roofing and home services — companies actively using optimized landing pages, strong CTAs, fast mobile performance, authentic trust signals (like reviews, warranties, guarantees) — can hit 10%–15% or even higher.
• If you’re below 3%, it’s a major red flag. It usually means problems with either your traffic quality (wrong audience) or your website (poor conversion design).
• If you’re between 5%–10%, you’re doing better than most but there’s still room to sharpen things up and squeeze out even more leads.

2. Is Your Website SEO’d Properly for Roofing?

Your site needs to speak Google’s language as well as property owners. That means using the right keywords for roofing, creating separate pages for your services, cities, and materials you install, and making every page unique and engaging.

Regular blog posts, fast image loading, and a clean, well-built framework give you the edge to climb up the rankings.

3. Are You Crushing It Locally on Google Maps?

If you’re not optimizing your Google Business Profile (formerly Google My Business), you’re missing out on a huge source of local leads. Make sure it’s fully filled out, stay consistent with your business info across the internet, keep gathering fresh reviews, and post updates regularly.

This builds your local authority and makes it easier for customers to find — and trust — you. In fact, people are three times more likely to pick a roofing contractor with a fully optimized GBP.

4. Are You Tracking What Matters Most?

Guessing isn’t a business strategy. Successful roofing businesses track everything — website visitors, local keyword rankings, phone calls, inspection and estimate leads, and where every dollar is going. With the right tracking tools, CRM, and dashboards, you’ll know exactly which marketing efforts are paying off and where you can scale up.

Closing Tip:

Lots of roofers wait until “things slow down” to work on their marketing or start their SEO. Big mistake. The companies dominating your city? They’re doing SEO audits, knocking open items off their checklist, and performing data analysis year-round.

Some of your competitors don’t even deserve to be in there, there’s just no one to knock them out.

The next 100 roofing leads in your city are coming. The only question is: will they call you — or your competitor?

Don’t fall behind. Download the checklist. Do the audit. Dominate your market.

Ready to Put Your Roofing SEO Audit into Action?

If you want to stop “hoping” your marketing is working and know it’s working, you need the right roadmap. Download The Ultimate Roofing Marketing Checklist and get the complete picture of your SEO and marketing, including paid ads, social media, your website, email, automation, and more!

• Fix your SEO gaps
• Boost your Google rankings
• Turn your website into a lead machine
• Beat out the local competition